Category Archives: Business

How To Promote Your Quiz Or Survey

Most of our users would like to get more attention to their quizzes, exams, surveys, or assessments made with Watu / WatuPRO. So here we go, we created a short SlideShare presentation:

Contact Us Pages That Work: How To Get The Most Of Yours

There are several elements that make contact pages work. Of course you’d rarely have all them combined into your contact page. Some contact pages contain only one of these elements while other implement more. See them and figure out which will work best for you.

Contact Info + Address And Map

Screenshot of PHD Consulting

These contact pages usually contain your picture, a link to social profiles, street address and a map. It’s a good way to build a contact us page if you are willing to share your location. It shows you are a real person or company, and builds trust.

Here is this example with only the person’s picture missing.

Impressive Design

Design might not be the first you think about when building your contact form. Too bad! It’s one of the most important pages on your site. A “contact us” page that looks amazing does few amazing things:

  • Keeps the visitor on the page. So they hopefully will really fill that great looking form rather than closing it!
  • Builds trust (again). If your contact form looks great perhaps you are offering great services or products too
  • Goes viral. There’s no need to give you  links to posts that link to amazing contact forms. In fact, this is a such post too. Here is one amazing contact form. And below is another:
Indofolio screenshot

 

Headset Hottie

EARTHQUAKE Office!!!

There is no joke. A “headset hottie” can draw some attention and give the feeling there will be someone to answer. People know they are fake but they still like them. There is even a whole site dedicated to headset hotties.

It’s better however if you put your own picture or a picture of your real staff (if you have any).

More Than One Contact Method

Please don’t leave us hanging on a contact form or email only. You must have at least one social network profile where I can reach you. Twitter, Skype, and/or phone number are also highly positive. The more options you give to connect, the more likely your visitors are to do it.

Call To Action

The reason you build a contact page is that you want people to contact you. You know how bigger are your chances to make business with someone who already contacted you than with a stranger.

So, make it clear where the contact form is (you do have a contact form, right?) and make that button big and appealing. Make people crave to click it so badly that they won’t get bored by the rest of the fields they have to fill.

Contact Form Autoresponder

BFT Pro Screenshot

I’m not talking about the “thanks for contacting us” auto-reply. Sometimes it’s useful to confirm that the message has been delivered and to keep your address in the prospect’s mailbox. Don’t rely too much on this however as people barely check their read mail again. It’s a lot more important to reply to their inquiry.

But why not go further than this? You could also subscribe everyone who contacts you to a mailing list or autoresponder. Of course you’d better let them know in advance and request email confirmation before doing this. This can be implemented with the PRO version of BroadFast Autoresponder for example.

Because these people already made the effort to contact you they are likely to be interested in what you offer. So your autoresponder may work well on them. Just don’t look at hard selling – better include them in informative newsletters or autoresponders and build trust over time.

List Your Other Websites

If you have more than one site (and they are related to each other), your “contact us” page is a great place to share them. Here is why:

  • Lets people check what else you do. Again this builds trust.
  • Helps you get some traffic on the other sites. And maybe a customer too?
  • If they didn’t find exactly what they were searching for maybe they’d find it on the other sites?

List the other sites gently under the main contact info and make sure they open in new tab.

Give Your Other Channels

Having Flickr account, Youtube or Vmeo channel, shared Delicious list, or Behance profile? Your contact page is a good place to share them too.

Keep The Contact Form Easy And Simple

Don’t forget that people have to actually fill that form to get in touch with you. Although some will use the other contact options most will fill the form. So make it easy and simple:

  • Keep fields to the minimum. Name, Email, Message and (maybe) subject/reason. (Don’t call it “department” please, I don’t give a dime about how you structure your company internally)
  • Make gentle validation. Something like jQuery validator will do the work. Or see a bunch of other validation plugins.
  • Avoid captchas if possible and use other ways to stop spam.
  • Make tab order work correctly. Don’t make us click every field with the mouse.

Follow these practices and let me know the outcome. If we can help you with autoresponder software or designing your contact page, contact me via my contact page. I know it badly needs rework! (Goes in my to-do list)

Email Marketing Expert Class

With the current rate of spam and promotional emails people get all the time, all of the following is getting harder for legitimate marketers:

  • Get people subscribe to your list. They are too tired of receiving crap.
  • Get people open your mails. Even  if they don’t unsubscribe, they’ll often just delete the mail.
  • Keep people on the list. After working hard to attract a subscriber you don’t want to lose them because you wrote something wrong.
  • Get people click on links and buy what you offer.

People who tell you building a mailing list and using it as a source of customers is easy, are simply lying (and trying to get you subscribe to their list), or just have no idea what they are talking about.

canned spam

Still, the mailing list is one of the most sustainable, most responsible, and least expensive ways to build traffic and have your offers seen and heard.

Here’s a list of good resources that will help you get the most of your list – from building it, to sustaining it and getting results from it.

While the resources in each category are not exactly ordered, I’ve tried to put the best ones first so in case you get tired by one topic, you’ll have learned the most important about it. Some of the advice may overlap or even contradict. Marketing is not exact science, you know.

All links open in new window.

List Building, Conversion/Opt-in

Building your list – that’s where you want to start. And if you are working hard or paying for visitors on your squeeze page, you want to make sure the conversion rate of opt-ins is good.

- 20 Giveaways For List Building – This Is Email Marketing On Autopilot – a great list of ideas. Just don’t forget that all these things require time and/or money to create.
- Why List Building WORKS & how I wasted 2 Years – includes a video
- 12 Lead Capture Squeeze Pages Elements of Success – basic but important tips
- Are Pop-Up Opt-In Forms Still Effective? Part 1 and Part 2. I’d be very careful with those as they can increase your site bounce rate. They are very irritating for me.
- How To Build Your Email List Without A Big Website (Video) – includes a video from Jim Cockrum
- List Building 101: Why And How To Build Your List
- How to Build an Email List – 7 “Cs” to Supercharge Your List Building
- 5 Steps You Can Start Implementing Right Now To Explode Your Subscribers Base
- Increase Your Subscriber Opt-In Rate With These Useful Tips
- How To Build Your Email List Fast
- How I Gained 200 Blog Subscribers Fast!
- Build a Email List? – Why & How
- How to Get More Feed Subscribers: 10 Tips
- 12 Ways to Build Your E-mail List
- How to build your email mailing list

Unlimited Mailing List
and Autoresponder Software

Newsletter Content

If you bombard your list with offers, most will unsubscribe, others will delete and some may even report you for spam. Make sure your newsletter content is useful and interesting or your offers are really amazing.

- How to Write Effective Email Newsletters
- To Write A Top-Quality Newsletter, Study Michael Campbell – a bit old but still valid
- A Way to Repurpose Content and Grow Your Email Marketing List – repurposing content is always a good idea.
- Electronic Newsletter (Ezine) Resources. Usually I don’t recommend using such kind of basic content for your newsletters. In some niches it may work however.
- How To Write An Email Newsletter

Improve readability and open rates

While good content is required, you need to make users open your mails first. Subjects and your reputation will play the big role here.

- How to Write The Best Email Subject Lines. This one is good. Subjects matter the most so I would pay the most attention to it.
- Email Marketing Design – Helpful Tips To Improve Your Email Open Rates
- Write the Perfect Email Subject Line – and again on subjects
- Increase Email Click Through: Avoid Distractions
- 10 Email Newsletter Design Tips
- 6 Rules to Improve Email Deliverability
- Improve your email open rates
- How to Improve Your Email Newsletter Open Rates

Unlimited Mailing List
and Autoresponder Software

Testing (A/B Testing)

I’ve been stupid not to test for years. In 2010 I started A/B testing and discovered how many of my assumptions were so wrong.
- A Beginner’s Guide To A/B Testing: An Introduction. A must read article by Kissmetrics. Don’t miss it.
- Optimize Your Email Marketing Newsletter through A/B Split Testing
- How to Measure the Effectiveness of E-mail Newsletter Ads
- A/B split testing

Monetization of your newsletter

If you are running a content site maybe you don’t have a product or service to offer. Then read these articles:

- Monetize Your Blog’s Subscriber List
- 4 Ways Video Makes Email Marketing More Profitable
- How to Run a NON-Scummy, Profitable Email Marketing Campaign
- Five Strategies to Monetize a Mailing List

Unlimited Mailing List
and Autoresponder Software

Miscellaneous and General

These posts don’t fit to specific category or cover more categories at once. They are also good:

- Email marketing: A Beginner’s Guide (PDF inside)
- Email Marketing Census 2011 (PDF inside)
- Internet Marketers’ Dictionary – a good list of words and language you may want to use too.
- What the Gmail Priority Inbox Means for Marketers. With the increasing number of Gmail users you definitely need to read this.
- The Problem With Autoresponders (Video)
- 5 Uncommon Ways to Use Auto-Responders to Grow Your Business
- Email Marketing – Is it Still Effective?. The short answer is yes. For the long answer read the article.
- How to Handle User Unsubscribe to Your Advantage?
- Affiliate Emails: How To Prevent Spam Complaints – very important. You really don’t want to be labeled as spammer.
- Is Your Email List Really Small? Read This Now.
- 6 Goals You Should Have For Your Email Marketing Campaign
- Why Successful Affiliate Marketers Use an Autoresponder
- eMail Marketing Tips – Valuable eMail Marketing Information
- 22 Rapid Tips On Email Marketing For Bloggers
- That’s not SPAM, That’s My Newsletter!

That sums it up for now, but I may add resources over time. If you think there’s anything missing, feel free to comment.