Category Archives: Uncategorized

Some Basics of Successful Email Delivery

While this post is mostly pointed to customers of Arigato PRO, it can be used as guide for everyone who has problems with delivery rates of their outgoing newsletters and auto-responder emails.

Here are two very important steps to take that will greatly improve the delivery of your emails:

Use SMTP. PHP mail works… sometimes. It sends emails but doesn’t construct the envelope too well and generally isn’t too reliable. Setting up SMTP is really easy and takes few minutes. Every paid hosting service provides email accounts with SMTP access. Ask your provider if you are not sure about this. If you are not happy with their quality and delivery rates you can use affordable services like Amazon SES,, SendGrid etc. Heck, you can even use Gmail as free SMTP service.

Arigato customers and everyone who sends from WordPress can install some of the free plugins like Postman SMTP, WP Mail SMTP etc. Arigato will automatically send through them.

Please do use SMTP, it greatly improves delivery.

Use sender address from your domain name. For example if I send you newsletter from this site, it will be sent from If I use domain name different than this will reduce my success a lot. Many email servers will block the incoming email due to domain mismatch. In many other cases the email will end up in the spam box.

If you are using SMTP account from other domain (like Amazon SES, or Gmail) your sender’s address must be the same as the SMTP account. So if you are sending from SMTP, use the same as sender address.

WatuPRO Bridge to Campaign Monitor

This free bridge is for customers who manage their mailing lists and newsletters with Campaign Monitor. Similarly to our MailChimp bridge, this plugin will let you automatically subscribe users who take quizzes to your mailing lists in Campaign Monitor.

Download version 0.4 (~300 KB)

The bridge will respect Campaign Monitor’s double opt-in settings for the given mailing list. There is no way to overwrite this.

To use the bridge you’ll need your Campaign Monitor API keys and the IDs of the mailing lists you want to use. Please don’t ask us why finding out the ID is so complicated 🙂 Campaign Monitor does not allow a method to select all lists so you have to use the ID instead of seleting the list from a drop-down:


If you’d rather not pay monthly fees and leave your mailing list data in someone else’s hand, we recommend you our premium WordPress Autoresponder / Drip marketing suite. It comes with one-time fee and optional yearly upgrade fees, and there is also free bridge for connecting WatuPRO.

User Field Shortcodes and Dynamic Thank-You Pages from Arigato PRO 2.7.4

From version 2.7.4 Arigato PRO supports shortcodes that will display information from selected subscriber’s profile on a page on your site.
The most common scenario to use this is to create a dynamic thank-you page which is prepopulated with subscriber’s data and shown to them right after subscribing or after email confirmation. In order to make this work we have also added an option to automatically prepend user ID when doing redirects. Read on to learn how to use all this:

Using The Shortcodes

Use the shortcode in the following format:

[bftpro-user-field field=”field_name” default=”Default value”]

This format expects that user ID will be sent in the URL as argument called “arigatopro_id“. This can happen automatically after registration as explained in the second part of this article. If you are using some other configuration you may need to take care for prepending the user ID yourself. An alternative to this is to add the shortcode parameter “user_id” in the shortcode like this: [bftpro-user-field field=”field_name” default=”Default value” user_id=5]

Where does the field name come from? There are four fields presented in every mailing list: name, email, ip, date. Use the names exactly as shown here. You can also include custom fields the same way – just pass the field name (not label) to the “field” parameter.

Here is the how the thank you page that you get after signing up for our demo list is done:


Using default values is recommended because someone could be visiting your page without the proper URL parameter.

Prepend Subscriber ID On Redirect

To make using the above shortcodes simple we have added a new option on the Add / Edit Mailing List page next to both redirects:


This way you can be sure the ID is passed and can make a page like the one from the example in the previous section yourself.